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What is an Institutional Buyer and How Is Selling to One Different?

When you think of a home buyer, you generally think of one person or a family who is purchasing the home to live in but this is not always the case. Institutional buyers or investors are currently major players in the booming real estate market and their transactions are uniquely different from traditional buyers. Keep reading to learn more about this type of transaction and how you can market your home to institutional buyers as well as traditional buyers.